Packaging Design
24 Mantra
Reviving the Organic Way of Life
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Rooted in Knowledge
Organic food was gaining relevance, but its packaging often communicated purity through familiar, predictable cues. 24 Mantra had a different opportunity: to make organic farming feel rooted in knowledge rather than positioned as a passing trend. Studio ABD looked at the relationship between the farmers, the produce and the traditional practices behind it, and used that story as the foundation for the packaging system. The approach was to bring the wisdom of natural farming into a contemporary retail context, making the products feel relevant to today's consumers without losing their connection to the past.
A System for Simplicity
The packaging system translated the heritage of organic farming into a clear and consistent visual language. Information was distilled into succinct directions and straightforward communication, making preparation and product understanding easy at a glance. The design drew from the simplicity of traditional knowledge while using a contemporary structure that could work across different categories. A standardised system was developed so the same visual logic could adapt across the 24 Mantra portfolio, creating recognition without making every product look identical. The result balanced consistency with enough flexibility to accommodate the breadth of the range.
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Organic, Made Relevant
24 Mantra's packaging made organic food feel less like a niche alternative and more like a natural part of contemporary living. By connecting ancient farming knowledge with simple, relevant communication, the system gave consumers an accessible way into the brand's larger story. It also brought the relationship with farmers and sustainable agriculture closer to the everyday act of choosing and preparing food. Across the portfolio, the consistent packaging language strengthened the brand's presence while allowing each product to retain its own relevance, helping turn the idea of an organic revolution into something tangible and familiar.
